Don’t worry: We haven’t replaced the logo, just updated it. “To reflect this, we’ve made some important changes to the Apple logo and how we use it, and how we expect our channel to use it, too. “Like our products and our customers, the Apple brand continues to evolve,” Apple wrote in its marketing guidelines, which spelled out the thinking behind the logo change: Vendors could choose between black and red versions of the flat logo. Cupertino replaced it with single-color versions of the logo in different colors. On August 27, 1999, Apple officially scrapped the rainbow logo, telling vendors not to use it anymore.
#APPLE LOGO RED COLOUR SOFTWARE#
The earlier iMac G3 featured a single-color logo as part of its case design, although the striped logo continued to show up in Apple’s software - for example, in the “Apple menu.” New Apple logo, new direction for Apple A look at the evolving Apple logo over the years. The idea was to make it appealing, and to differentiate it from everything else that was out there.”įor anyone paying attention after Jobs’ return to Cupertino in the late 1990s, the new Apple logo came as no surprise. To me, it was more interesting to draw it like that than, say, a red apple. “I’d dabbled in all the psychedelic stuff, as well as the music and the visuals. “I had a big hippie influence myself, having grown up in North California in the late ’60s,” Janoff told me for my book The Apple Revolution. (It was also a play on the word “byte.”) The colorful stripes showed off the Apple II’s big feature, while embracing the countercultural tenor of the times. Janoff added the bite in the apple to give it a sense of scale when reproduced at different sizes. And two, find some way to visually incorporate the Apple II’s revolutionary 16-color display. Jobs gave Janoff - who does not receive any royalties for his design - two directions for the Apple logo. Janoff was a junior art designer at Regis McKenna, a firm that handled a lot of Apple’s early marketing and publicity. Designed by 29-year-old Rob Janoff, it coincided with the debut of the Apple II at the West Coast Computer Faire, which marked Apple’s graduation from a small startup to a serious business. A riff on a Victorian woodcut, the original Apple logo portrayed Sir Isaac Newton sitting beneath a tree with a solitary apple dangling over his head.Ī quotation from William Wordsworth’s The Prelude ran around the image’s border: “A mind forever wandering through strange seas of thought, alone.” (Apple’s third co-founder, Ron Wayne - who sold his stake in the company for just $800 - designed the original logo.)Īfter less than a year, Apple replaced that logo with the outline we know today.
Apple’s very first corporate logo was actually not the memorable “bitten apple” logo at all.
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